Ok, I'm not asking for the "Secret Sauce" here. As per the video of 10.14 - what do you look at when you start a social media strategy for a client? What tools make up (some of) your tactics?
Geoff Livingston's book that I talk about in the 10.14 video (Social Media Toolbox) - Now is Gone - is available for order on his site (links to Amazon). His other website, The Buzz Bin, is chock-full of social media information.